CV

Experience

Feb 2018 – Present
Freelance

Senior Product Manager

I drive value by leading large scale new projects, creating product solutions for multiple B2C brands as well as offer continuing routine support throughout their lifecycle. Clients include: IDP, Whatuni.com,
Complete University Guide, Postgraduate Search.

Highlights include:

  • Creating an end-to-end application system for users to apply to University, helping 2000+ students apply and get accepted to a place at university.
  • Leading the product launch of the Clearing system for the Complete University Guide, a project that generated £730,000 in new revenue.
  • Building innovative advanced search solutions such as multi filter systems and chatbots, aiding user retention and increasing average user duration by 30%

June 2016 - Jan 2018
Hotcourses Group

Head of Product

I led a team of 4 Product Managers and 2 designers, working across a portfolio of over 40 websites and apps in the education sector. These included Whatuni.com, Floodlight.co.uk, and Hotcoursesabroad.com.

Highlights include:

  • Launched the company’s first mobile app helping users find university courses through complex and personalized search criteria. This led to over 70,000 new registrations, and a large increase of returning users.
  • Led the research and subsequent strategy for the redesign and relaunch of Postgraduatesearch.com. The redesign led to a traffic increase of 40% and revenue increase of 26% within 12 months.

July 2014 – June 2016
Hotcourses Group

Senior Product Manager

Was responsible for ensuring the higher education portfolio websites had clear purpose, voice, and identity to users.

Highlights include:

  • Managed the conversion of two high-traffic volume websites to become fully responsive and optimized for mobile users.
  • Drove various new product changes and existing product CRO refinements that resulted in an overall 65% increase in online registrations and 35% increase of revenue in 2015/16.

May 2013 – July 2014
Hotcourses Group

Product Manager – Marketing

I was responsible for implementing product development changes to boost online profile of the Higher Education portfolio

Highlights include:

  • Created company’s first fully automated email marketing and remarketing campaigns.
  • Built complex user profile area leading to company hitting its user retention KPIs in 2014.

Mar 2013 - May 2013
Loving Apartments Ltd

Marketing Executive

Key responsibilities:

  • Content & Copywriting.
  • Email Marketing.
  • Data Analysis

Jul 2012 - Mar 2013
Essential Communications

Digital Account Executive

Key responsibilities:

  • Copywriting
  • Email Marketing
  • Landing page creation & Marketing
  • Data analysis
  • PR Outreach

Feb 2012 - June 2012
UK Government

Constituency Caseworker & Marketing Intern

Key responsibilities:

  • Casework
  • Copywriting
  • Email Marketing
  • PR

Education

Sep 2008 – July 2010
University of Winchester

BA (Hons) Business Management & Politics

Second class classification with honours (2:1)

2010
East China Normal University

Mandarin Chinese

Achieved 95% test scores.

Courses & Qualifications

Feb 2016 – July 2016
Institution of Leadership Management

Management Development Programme

Apr 2015 – July 2015
General Assembly

User Experience Design

Second class classification with honours (2:1)

Hard Skills

Product strategy

75%

Data analysis

85%

User research

80%

Requirement writing & defining user stories

90%

Product & usability testing

80%

Technical expertise

60%

UX

90%

Soft Skills

Understanding customer needs

85%

Stakeholder management

80%

Agile

70%

User testing

80%

Communication

80%

Product roadmapping

70%

Idea generation

75%