Luke Harper

Senior Product Manager

I drive value by leading large scale new projects, creating product solutions for multiple B2C brands as well as offer continuing routine support throughout their lifecycle. Clients include: IDP, Whatuni.com,
Complete University Guide, Postgraduate Search.

Highlights include:

• Creating an end-to-end application system for users to apply to University, helping 2000+ students apply and get accepted to a place at university.
• Leading the product launch of the Clearing system for the Complete University Guide, a project that generated £730,000 in new revenue.
• Building innovative advanced search solutions such as multi filter systems and chatbots, aiding user retention and increasing average user duration by 30%

Head of Product

I led a team of 4 Product Managers and 2 designers, working across a portfolio of over 40 websites and apps in the education sector. These included Whatuni.com, Floodlight.co.uk, and Hotcoursesabroad.com.

Highlights include:

• Launched the company’s first mobile app helping users find university courses through complex and personalized search criteria. This led to over 70,000 new registrations, and a large increase of returning users.
• Led the research and subsequent strategy for the redesign and relaunch of Postgraduatesearch.com. The redesign led to a traffic increase of 40% and revenue increase of 26% within 12 months.

Senior Product Manager

Was responsible for ensuring the higher education portfolio websites had clear purpose, voice, and identity to users.

Highlights include:

• Managed the conversion of two high-traffic volume websites to become fully responsive and optimized for mobile users.
• Drove various new product changes and existing product CRO refinements that resulted in an overall 65% increase in online registrations and 35% increase of revenue in 2015/16.

Product Manager – Marketing

I was responsible for implementing product development changes to boost online profile of the Higher Education portfolio

Highlights include:

• Created company’s first fully automated email marketing and remarketing campaigns.
• Built complex user profile area leading to company hitting its user retention KPIs in 2014.

Marketing Executive

Key responsibilities:

• Content & Copywriting.
• Email Marketing.
• Data Analysis

Digital Account Executive

Key responsibilities:

• Copywriting
• Email Marketing
• Landing page creation & Marketing
• Data analysis
• PR Outreach

Constituency Caseworker & Marketing Intern

Key responsibilities:

• Casework
• Copywriting
• Email Marketing
• PR

BA (Hons) Business Management & Politics

Second class classification with honours (2:1)

Mandarin Chinese

Achieved 95% test scores.

Management Development Programme

User Experience Design

Second class classification with honours (2:1)