Open day event booking system for Universities


The Problem

The existing open day section on Whatuni only allowed users to send email enquiries to universities letting them know they were interested in attending an Open day event. Our research showed that the majority of these email enquiries were left unanswered, resulting in a poor experience for users.


Following a report from the Data and Analytics team, it became clear to me that there was clear interest from users wanting to attend events at universities, but the current product did not fulfil their needs. We as a group of stakeholders speculated that creating a new booking system would satisfy user needs and create a new revenue opportunity for the business.

My role

As a Senior Contractor working as the Product Lead for this project, I had direct responsibility for the project delivery, owning the project from ideation through to development and final release.



The objectives and goals of the project had to be amended due to the Cocid-19 pandemic. The new objective was to simply deliver an amended product that focused on promoting online and virtual events. The amended product was given a strict delivery deadline but was achieved successfully.

What was learnt

  • As a team we had to demonstrate Agile qualities to adapt and amend the project quickly and successfully.


We created a robust booking system that utilized user consultation to define the data they needed before committing to book an open day event.


Product Description

This product is an event booking system that enables users to search, find, and book open day events at multiple universities. This system was added to the Whatuni website and mobile app. Whatuni is an online platform that helps users find and research universities and courses in the UK.

Project goal & Success measures

  • To help prospective students find and book places on university open day events.
  • To create a new revenue stream from sending universities open day event bookings.