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Floodlight website rebrand

The ProblemDue to a governmental policy change, funding for local colleges was dropped resulting in a severe drop in popularity of the courses they offered. Floodlight’s main revenue at the time came from sending referral leads to these local colleges. The drop in popularity of these courses resulted in a large traffic and conversion drop...

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Postgraduate Search redesign

The ProblemUsers struggled to understand the complexity and variety of Postgraduate courses available to them. This coupled with a poor user experience led to poor conversion rates and decreasing organic traffic from search engines.AssessmentAfter completing an analysis with the SEO and UX Researchers, it quickly became apparent that the product was failing to adequately explain...

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