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Open day event booking system for Universities

The ProblemThe existing open day section on Whatuni only allowed users to send email enquiries to universities letting them know they were interested in attending an Open day event. Our research showed that the majority of these email enquiries were left unanswered, resulting in a poor experience for users.AssessmentFollowing a report from the Data and...

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Luna the course search assistant chatbot

The ProblemAnalysis showed that users of the Whatuni product were not using filters in their search. This was despite our earlier research, which indicated that personalizing search results was a key requirement to help users alleviate their pain points.AssessmentAlongside a team of Data Analysts, I determined that usage of filters on Whatuni were decreasing. I...

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Content hub profiles

The ProblemThe Hotcourses Group sales team needed new and more effective inventory that they could sell to university clients helping them boost their student recruitment. Additionally, the traditional university profiles that were sold and featured on the company course search products were outdated and producing a diminishing level of return in user web referrals.AssessmentAfter monitoring...

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Student analytics dashboard

The ProblemThe UK application process for universities is long and complex. This often results in teachers and career advisors feeling overwhelmed and unable to offer personalized advice and guidance to their students.AssessmentAfter completing an analysis with the student outreach team who maintained excellent relationships with teachers and career advisors, it was clear that an opportunity...

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Whatuni Go

The ProblemDuring “Clearing”, a process where universities advertise last-minute vacancies on their courses, users needed to quickly find and apply to courses by telephoning each university and speaking with admissions staff. Users find this process stressful due to courses being in high demand, often filled within hours of publication.AssessmentI completed an analysis with Higher Education...

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Postgraduate Search redesign

The ProblemUsers struggled to understand the complexity and variety of Postgraduate courses available to them. This coupled with a poor user experience led to poor conversion rates and decreasing organic traffic from search engines.AssessmentAfter completing an analysis with the SEO and UX Researchers, it quickly became apparent that the product was failing to adequately explain...

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Whatuni Mobile App

The ProblemOnce users used the product to quickly find their course, they rarely returned to use the product a second time. This created a quality issue for the referrals that Whatuni sends to its university partners, which is its main source of revenue.AssessmentI first completed an analysis to identify the ratio of returning users to...

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