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Luna the course search assistant chatbot

The ProblemAnalysis showed that users of the Whatuni product were not using filters in their search. This was despite our earlier research, which indicated that personalizing search results was a key requirement to help users alleviate their pain points.AssessmentAlongside a team of Data Analysts, I determined that usage of filters on Whatuni were decreasing. I...

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Whatuni Mobile App

The ProblemOnce users used the product to quickly find their course, they rarely returned to use the product a second time. This created a quality issue for the referrals that Whatuni sends to its university partners, which is its main source of revenue.AssessmentI first completed an analysis to identify the ratio of returning users to...

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